After a degree in sociology, I worked as a senior executive and brand strategist in the advertising industry for many years, never losing my passion for monochrome photography and the inspiration behind it.
I started to engage with photography many years before the digital revolution, dating back to darkroom days, where I spent a lot of time with photo chemicals, developing and printing my own photography by hand. Since then, I have been guided by the Ansel Adams zone system, helping me to see the world in a dynamic range of shades of grey. Back in the darkroom days a physical print was the best way to present and appreciate photography. I strongly believe that this remains true today, ideally printed on baryta paper.